2025 Hotel Hiring: What’s Working, What’s Not, What’s Next

Key Takeaways

• Timing is crucial; sometimes you need to be in the right place at the right time.
• Streamlined background checks can save hours in the hiring process.
• Embrace new hiring technologies – they can lighten the load.
• A personal touch can make all the difference in attracting talent.
• Creating a positive work environment starts with thoughtful hiring practices.

Now we are going to talk about the current state of hiring in hospitality and what makes it a bit of a pickle these days.

Why Is Hiring So Tough in the Booming Hospitality Scene?

The hospitality buzz is back in North America! People are flocking to hotels, dining out, and getting excited about travel again. But we must face the music—behind the scenes, it’s a different story. Teams are working harder than a dog chasing its tail. Despite employment numbers looking better, there’s still a staffing gap leaving many venues scrambling just to keep pace with demand. Which leads to longer wait times, frustrated staff, and revenue slipping through the cracks like sand in an hourglass. So, let's take a step back and see what influences the hiring scene in 2025, shall we?

What’s Happening with Employment Levels?

In the U.S., leisure and hospitality jobs have soared to 17 million, essentially bouncing back to where they used to be before everything turned upside down in 2020. But hold your horses! Certain sectors still lag behind. For instance, hotels have about 196,000 fewer employees than they did pre-pandemic, while full-service restaurants are down by 237,000 jobs. Canada is in the same boat. By February 2025, the tourism workforce saw a tiny uptick but accommodations are still about 20% short on staff, which translates to roughly 38,000 missing jobs from six years prior. Imagine running a packed restaurant with half the staff; it’s chaos, and the pasta will likely boil over.

The Changing Wage Landscape

With hiring difficulties come rising wages! Hospitality employers are lifting pay faster than bread rises in the oven. In the U.S., hotel wages have jumped 26% since the pandemic struck, outpacing general wage growth. That means more money on the table… but also a squeeze on profit margins for businesses. In Canada, similar trends show hourly wages in hospitality up to about $18.31. But let’s face it, a hefty pay increase doesn’t go as far as it used to with living costs skyrocketing, leading to some grumbling from the crew.

Shifts in Operations

With fewer hands on deck, many businesses have had to make some serious operational adjustments. Some hotels are skipping afternoon room cleanings, and certain restaurants are reducing their menus. Crazy times, right? They’re focusing more on charging higher rates instead of filling every single room. As demand for travel surged, these businesses learned one thing: staffing limits are now the new ceiling! A recent survey revealed a good 70% of U.S. hotels had to cut services accordingly—like trying to squeeze into your favorite old jeans after holiday feasting, it just doesn’t fit anymore.

Fresh Dynamics in the Workforce

Hospitality is shifting gears, and it’s pretty exciting if you think about it. Today’s workforce isn't just about filling slots anymore. The employees walk through the door with demands that are way more than just “pay me to show up.” They want flexibility, respect, and a sense that they matter. This means companies need to rethink their game plans. For instance, a more family-friendly scheduling system is becoming essential! Imagine being able to switch shifts on an app like you’re checking your Instagram feed. That’s the future, and the future is here.
Employers who don’t jump on this train might find their best staff packing up. We all know how that story plays out—it's like opening a restaurant and forgetting the condiments; it just doesn’t work.

• Flexible scheduling
• Mental health support
• Emphasizing diversity and inclusion
• Generational focus on job satisfaction

In closing, the hospitality landscape in 2025 is all about adaptation. Those who don't evolve with the times might as well be counting sheep while others are bustling. So, here we are, juggling staff shortages, wage increases, and a shift toward a more diverse workforce. The stage is set; it's all about rolling with the punches now! Find practices that put employees first, and we might just see that staffing puzzle snap together in an unexpected yet wonderful way.

Now we’re going to talk about why hospitality businesses need to get their act together fast. The guests are back, ready to enjoy their glasses of overpriced wine and an absurdly large portion of avocado toast, but if the right team isn't in place, those dreams can turn into nightmares.

Why Timing Is Everything in Hospitality Hiring

Staffing gaps can feel like trying to pour cereal into a bowl that has a giant hole in the bottom—it’s messy, frustrating, and you’ll end up with breakfast all over the floor. Hotels, restaurants, and events are losing big bucks due to this shortage. Let’s not kid ourselves; morale is taking a hit too. When people look around and see empty tables or a lacking staff, it feels like a ghost town—nobody wants to visit a place that feels deserted.

Sure, boosting wages might help fill some positions, but it’s about as effective as trying to bail out a sinking ship with a bucket. You need a strategy. We need smarter, quicker hiring processes that match that guest demand. No one wants to wait weeks just to find someone who can correctly pronounce “quinoa.”

This is where a slick solution steps in. Companies today are investing in tools to speed up hiring—background checks that don’t take the whole summer to process or throw potential hires into a bureaucratic maze. That’s the kind of fast-paced action we need. Think about it: if we can speed up our hiring processes, then we’re getting verified talent on board, ready to bring joy to customers at a moment’s notice.

• Streamlined background checks that respect candidates' time
• Clear and efficient communication throughout the hiring process
• A focus on building a supportive workplace culture

So what does this mean for HR and leadership in hospitality? Well, it’s time to rethink how we approach recruitment. This sentiment is not just about filling seats; it’s about creating an experience that will make customers feel cherished. And we all know that a happy guest is a returning guest—like finding a $20 bill in an old jacket pocket.

With a little creativity and a lot of drive, we can build a hospitality workforce that is nimble and slick, ready to tackle any challenge that comes our way. After all, who wouldn’t want a team that can serve a cocktail with a smile and still remember your name?

In the end, enhancing that staffing strategy is as crucial as the food and ambiance in the dining room. Think of good hires as the secret ingredient that elevates a dish from bland to unforgettable. Simply put, a well-staffed restaurant isn’t just about profits; it’s about delivering experiences that people rave about long after the meal is over. Now, let’s roll up our sleeves and make it happen!

Now we are going to talk about some fresh angles on how HR is shaking things up in hospitality, as the challenges they face are as unique as the guests at a five-star hotel on a busy weekend.

Transforming HR Strategies in Hospitality

Labour shortages? Check. Shifting employee expectations? You bet. HR teams are being tossed a curveball fit for a baseball championship. Remember back in the day when drafting employees was as easy as handing out flyers? Those days are gone, and it’s time to revive the HR handbook.

Rethinking Talent Acquisition

Gone are the days when HR could just post job ads and hope for the best. Talent acquisition now requires a dash of creativity. Like teaching your dog to fetch without a stick—challenging, but incredibly rewarding when it works. We’ve seen companies reaching out to high schools and community colleges, fishing for those eager minds looking to dive into hospitality. Some hotel chains have partnered up with colleges, offering internships as sweet as a free room upgrade after a long flight. And don’t you dare forget about those non-traditional candidates! From retirees to veterans, the pool is wider than a lake on a summer's day.

• Creative partnerships with educational institutions
• Engaging non-traditional job seekers
• Inclusive messaging highlighting flexible roles

Investing in Retention

With turnover rates skyrocketing faster than a waiter sprinting to catch a runaway tray, retaining talent is now a top priority. HR needs to build a culture that makes employees want to stick around longer than a family reunion party. Clear career pathways can be the blueprints that keep employees engaged— think of it as the map to treasure they’ve always wanted. By outlining paths for growth—like moving from a front desk agent to a manager—employees can see their future glittering just ahead. A wise man once said, "Respect is earned, not given," and it rings true here; showing employees they’re valued goes a long way.

Boosting Compensation and Benefits

Ah, compensation—the golden ticket. With inflation throwing a wrench into budgets, wages have become the hot topic. Many hospitality outfits are stepping up their game, but simply upping the numbers on paychecks won't cut it. Stronger comp packages, with benefits tailored to what employees truly want, can give an edge. For instance, flexible benefits let employees pick and choose what works for them, like a buffet of perks. And the new trend of earned-wage access? It’s like giving employees an advance on their payday, making all the difference for those living paycheck to paycheck.

Technology: Friend or Foe?

As we trudge through hectic staffing issues, technology is stepping in like that friend who shows up with pizza during a bad movie night. Many hospitality businesses are harnessing HR tech to refine processes and reduce burdens. From using AI to screen applicants faster than a hawk—it’s about making life easier for managers while boosting employee experience. Imagine staff being able to swap shifts via an app, all while keeping their sense of autonomy intact. Thankfully, technology is not here to replace us; it’s here to help!

Creating a Supportive Workplace Culture

In today’s competitive landscape, hospitality companies need to foster a workplace culture that feels more like family than a boardroom. When workers feel supported, they're likely to stay longer than the free snacks in the break room. That's why promoting flexible work policies is crucial. Think of it as letting employees pick their shift timings, and respecting their lives outside work. Moving towards inclusivity ensures everyone feels welcomed and valued. Celebrating diversity can also add more spice to team dynamics, making for a richer workplace culture.

Keeping Up With Regulatory Changes

And let’s not forget about those pesky regulations that can spring up like weeds in a beautiful garden. HR leaders must be on top of them like a cat on a laser pointer. The labor market is shifting, and regulations are constantly changing, making flexibility a vital part of the strategy. Keeping close relations with industry associations can also help keep us ahead of the game. This way, we can advocate for policies that not only help bridge workforce gaps but also foster a healthy labor market. After all, a smooth-sailing ship is a ship that has everyone pulling in the same direction!

Now we are going to talk about a significant shift in the labor landscape and what that means for hospitality businesses. This isn’t just another headline; it’s a wake-up call that we can’t hit snooze on.

Embracing a New Era in Hospitality Hiring

If you think about it, we’re witnessing something pretty wild out there—labour shortages and changing expectations are here to stay. It’s like a rollercoaster with no end in sight, and we’re all just trying to hold on tight. The hospitality industry, like a well-seasoned chef, needs to spice things up. This means putting people front and center—treating our teammates not as an expense but as our secret sauce for success. When workers feel valued and supported, they don’t just show up; they show off! The quality of service skyrockets, and believe it or not, that can translate into some serious profits.

Remember that time when a restaurant opened its doors, and the staff was so motivated that they made waiting a joy, rather than a chore? That’s what happens when we rethink our hiring strategies to encompass more than just filling seats. Talent retention isn’t just a buzzword; it’s about creating an environment so inviting that employees wouldn’t dream of leaving.

And speaking of the current climate, travel seems to be zooming back with guests holding high expectations. It’s as if they’ve been deprived of good service for way too long: “Where’s my artisanal cocktail?” “What do you mean you don’t have vegan marshmallows?” Now’s the time to get serious about how we build our teams. After all, it shouldn’t just be about landing a job; it should be about crafting a career that people don’t want to leave. Much like that favorite shirt in the closet that fits just right, we need our employees to feel like they belong.

So, what’s the playbook? Here are a few thoughts:

• Recruitment Revamp: Shift from traditional methods. Think of creative outreach, like hosting fun events to gauge personality and skill—all while serving up some delicious snacks!
• Recognize and Reward: Establish a system that appreciates hard work—maybe a monthly ‘shout-out’ where staff can nominate each other. Let’s face it: who doesn’t love some good ol’ recognition?
• Invest in Growth: Training isn’t just about handling a register or a coffee machine; it’s about investing in individuals. The more you nurture your talent, the more they’ll bloom.

A great strategy, like a fine wine, only gets better with age. With the right approach to hiring, staff can thrive from day one. Let’s stop seeing employees as a cost and instead view them as our biggest asset. So, how about we swap the 'help wanted' sign with 'help us grow'? It’s much friendlier, don’t you think?

Now we are going to discuss how Certn helps in the hospitality hiring game, making it as smooth as a hot cup of coffee on a Monday morning.

Streamlined Background Checks for the Hospitality Industry

Hiring in the hospitality industry can feel like an Olympic sport, right? With the rush of seasonal hires and the demand for quick decisions, we often wonder how to keep our hiring game strong. The demand for great service starts with hiring the right people, and that involves thorough background checks. But don’t worry—Certn is here to lighten our load!

So, how does Certn help us tackle our hiring needs?

Certn has crafted a well-oiled workflow for background checks, perfect for those on-the-go times when we need to fill positions fast. We all know the hospitality sector is as busy as a bee in springtime, so having the right tools is key!

Here’s a quick list of folks in our hospitality businesses who could use a background check:

• Management
• Supervisors
• Front desk staff
• Drivers
• Housekeeping crew
• Food service teams

Swift Results When We Need Them

Let’s face it, nobody likes to twiddle their thumbs waiting for background checks. With Certn, we can get results in minutes or hours, rather than days. It’s like waiting for your coffee to brew—no one has time for that!

Smooth Integration of Screening

Automated screening? Yes, please! Certn seamlessly plugs into our existing hospitality hiring software, so applicants can knock out background checks while onboarding. It’s like added sprinkles on an already delicious cupcake!

Plus, integration with platforms like Workday and Workable means we're always loaded and ready to screen. They even offer white-label options so we can maintain our unique candidate experience!

A Seamless Candidate Experience

Ever sat through a tedious application process? Yeah, us too. Certn’s Applicant Portal makes things easy-peasy for candidates—mobile-friendly and all! They can manage everything from checks to compliance in one spot. It's like having a magic wand for hiring!

Bulk Hiring Like a Pro

If you’ve ever been part of a massive hiring event, you know it can feel like herding cats. Certn’s platform shines here, able to manage those busy seasonal job fairs without breaking a sweat. Combine multiple checks into custom “Packages” and it’s like getting a combo meal at your favorite fast food joint!

Mobile Functionality that Works

Let’s get real; everyone is glued to their phones today. According to recent stats, a massive 83% of food service applications and 66% in hospitality are done on mobile. Why not ensure our screening process is just as mobile-friendly? Seriously, 80% of candidates finish their Certn background checks on their phones—talk about a match made in tech heaven!

Working with Certn means we’re making smart hiring choices that won’t break the bank. Unsure what fits our needs? We can request a demo and get our questions answered! After all, being prepared is half the battle.

Conclusion

FAQ

• What is the current state of hiring in the hospitality industry?
  The hospitality industry is struggling with staffing gaps despite a booming scene, leading to longer wait times and frustrated staff.
• How many leisure and hospitality jobs exist in the U.S. as of 2025?
  There are approximately 17 million leisure and hospitality jobs in the U.S., but some sectors, like hotels and full-service restaurants, still have fewer employees than pre-pandemic levels.
• What is the impact of rising wages on hospitality businesses?
  While wages have increased significantly—26% since the pandemic—this has put pressure on businesses' profit margins and did not entirely keep up with rising living costs.
• How are operations changing in response to staffing shortages?
  Many businesses are reducing services, such as skipping afternoon room cleanings at hotels and cutting restaurant menus, to cope with fewer staff.
• What do today's hospitality employees expect from their employers?
  Today's workforce demands flexibility, respect, and a sense of belonging, prompting companies to reconsider their HR strategies accordingly.
• Why is timing crucial in hospitality hiring?
  Staffing gaps can lead to significant revenue losses, and having a quick, effective hiring strategy is essential to meet guest demand.
• What strategies can enhance the hiring process in hospitality?
  Strategies include streamlined background checks, clear communication, and building a supportive workplace culture to improve hiring outcomes.
• How are HR strategies evolving in the hospitality sector?
  HR is focusing on creative talent acquisition, retention through clear career pathways, and utilizing technology to enhance employee experience.
• What role does technology play in addressing hiring challenges in hospitality?
  Technology, like HR software and mobile applications, simplifies hiring processes and can enhance employee management while reducing administrative burdens.
• How can Certn facilitate the background check process in hospitality hiring?
  Certn offers swift background checks with seamless integration into existing hiring software, ensuring a smooth candidate experience and making bulk hiring manageable.