- 05th Jun '25
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SHAREInnovations in Search and Social Advertising
Welcome to a whirlwind of advertising and social media highlights that have been shaking things up through 2024 and into 2025! It’s like trying to keep up with a friend who’s decided to take up 12 different hobbies at once. We’ve got a little bit of everything: from seasonal shopping updates to social media trends that’ll make your jaw drop. Remember the days when a simple Facebook post could cost a coffee? Now it feels like a mortgage application! But fear not, I’ll break down the fun bits, quirks, and all the latest happenings, so you won’t trail behind in this fast-paced industry. Grab your favorite beverage, settle in, and let’s take a candid peek at what’s buzzing in advertising and social media. Spoiler alert: it’s wild, and you won’t want to miss it!Key Takeaways
- April/May 2025 brings fresh trends and exciting updates in holiday shopping.
- January-February 2025 saw shifts in social media advertising strategies.
- September 2024 highlighted essential changes in advertising techniques.
- Keep an eye on the rise of video content dominating social platforms.
- Customer engagement strategies are evolving faster than a cat video going viral.
Now we're going to talk about some exciting recent developments in digital marketing that are shaking things up. Grab your coffee (or tea, we won’t judge), and let’s dig into how these changes might just be the cherry on top of our marketing sundae.
April/May 2025 Highlights
Google's AI Insights: Is Click Quality on the Rise? [:06]
THE NEWS: Elizabeth Reid, the mastermind behind Google Search, recently spilled some tea to the Financial Times about how AI Overviews (AIOs) are apparently boosting those “quality clicks” we’re all dreaming of—more time spent on sites. Sounds great, doesn't it? Efforts to reignite the fire of reader engagement are always welcome!
THE CONTEXT: However, while Google is singing AIOs' praises, some researchers have raised an eyebrow or two. A few studies indicate that click-through rates might be struggling when AIOs are in play, with one education platform even raising a ruckus over AIOs siphoning traffic away from their site. Oops!
EXPERT POV: Marketers are encouraged to create content that answers users’ follow-up questions. Just because you might not be in the top search results doesn’t mean you won’t shine in AI Overviews' spotlight! Plus, it's wise to optimize for both AIO and organic results. Let’s make this a win-win! – Nick Tuttle | Director, Search Media Investment
ChatGPT Might Roll Out Ads: Will Our Conversations Ever Be the Same? [:03]
THE NEWS: OpenAI may have a surprise up its sleeve by introducing ads to ChatGPT by 2026! Can you believe it? I thought it was supposed to be our ad-free oasis. So what’s cooking? Internal documents hint that they’re aiming for a massive revenue boost—$1 billion in just a few years!
THE CONTEXT: While Google is making waves with its monetization advances, others like Adobe seem to be paddling in the shallow end. Analysts are keeping a watchful eye.
EXPERT POV: The introduction of ads could reshape ChatGPT, providing advertisers access to its hefty user base. It’s crucial for marketers to stay on their toes and be ready for these swift changes. – Heather Crider | VP, Search Media Solutions
YouTube's AI Adventure: Testing AI Overviews in Search [:02]
THE NEWS: YouTube is taking a stab at using AI to enhance its search results. You heard it right! This feature might just highlight the best parts of videos that suit users’ searches. However, they’re still trying it out with a small audience and keeping it under wraps for now.
THE CONTEXT: After Google’s amusing missteps with AIOs, folks are curious to see how this new YouTube feature will hold up. Fingers crossed it doesn’t go haywire!
EXPERT POV: Google’s focus is on integrating ads wherever AIOs appear, which will create advertising gold mines on YouTube. Exciting times ahead! – Heather Crider | VP, Search Media Solutions
Say Hello to AI Max for Search Campaigns [:04]
THE NEWS: Google has launched AI Max for Search campaigns to beta testers worldwide, featuring nifty targeting and creative enhancements. Think of it as a makeover for search campaigns—the glow-up we didn’t know we needed!
THE CONTEXT: Questions arose about this new tool boosting auction sizes and costing campaigns more. However, Google assures us that this innovation aims to get better conversions at the same price.
EXPERT POV: With AI Max, campaigns can evolve beyond keywords. Time to experiment and see if it works better than our old school strategies! – Nick Tuttle | Director, Search Media Investment
Instagram Threads Embraces Video Ads [:02]
THE NEWS: Meta is testing video ads on Instagram Threads. They just can't resist joining the video ad club!
THE CONTEXT: Threads has recently upped its user base by 30 million! Naturally, video ads are the icing on the cake for the platform.
EXPERT POV: For now, Meta is keeping ad frequencies low as they feel their way through this change. So, advertisers might not break the bank just yet! – Erik Chellberg | VP, Social Media Investment
Reddit's Resolution: Weeding Out AI Profiles with Human Checks [:02]
THE NEWS: Reddit is stepping up by adding human verification to combat AI profiles. This is a smart move to ensure good ol’ human debate reigns supreme.
THE CONTEXT: While Reddit aims to keep it real, other platforms seem to be embracing AI characters. What gives?
EXPERT POV: Adding human checks is brave, but it could enhance user trust. A win for advertisers looking for reliable engagement. – Erik Chellberg | VP, Social Media Investment
X Reaches Milestone with Community Notes [:04]
THE NEWS: X (formerly known as Twitter) celebrates the addition of one million contributors to its Community Notes. This crowd-sourcing initiative aims to combat misinformation.
THE CONTEXT: Both X and Meta are scrambling to adapt their content moderation, making for an interesting landscape.
EXPERT POV: Yet, many submissions on notes are likely never displayed due to cross-ideological agreement requirements, which could be a real bottleneck. Advertisers should keep this in mind as they navigate content on this evolving platform. – Erik Chellberg | VP, Social Media Investment
LinkedIn Introduces BrandLink for Creators [:03]
THE NEWS: LinkedIn has rebranded its video ad program to BrandLink, matching creators with brands. This is their way of embracing video consumption trends. A smart move, if we say so!
THE CONTEXT: Other platforms are similarly expanding opportunities. All eyes on how well this will work for LinkedIn professionals.
EXPERT POV: If you’re interested in engaging on LinkedIn, check out this new BrandLink opportunity—it could be the golden ticket for your brand! – Erik Chellberg | VP, Social Media Investment
Now we are going to talk about the recent buzz in social media and advertising circles—things are changing faster than a cat chasing a laser pointer!
Updates on Social Media and Advertising (January-February 2025)
TikTok Makes a Comeback in the U.S.! [:04]
THE NEWS: After a rollercoaster 26-day ban that kicked off on January 19, TikTok waltzed back into the major app stores like it owned the place! Just picture the high-fives (or maybe just virtual ones) following President Trump’s executive order, giving TikTok a 75-day grace period to straighten out its ownership drama.
THE CONTEXT: It’s ironic, isn’t it? This is the same guy who wanted to scrap it during his earlier term. Now he’s saying the app should belong to at least 50% U.S. investors. Talk about a flip-flop! Reminds us of that time we tried to make an elaborate dinner, only to order pizza halfway through.
EXPERT POV: This lovely development serves as a bit of a safety net for advertisers who were sweating bullets over the ban. They can breathe easy—campaigns keep chugging along as user growth revs back up with downloads soaring again. But still, it’s smart to keep a few contingency plans tucked under the bed… just in case! — Erik Chellberg | VP, Social Media Investment
Meta Restructuring: A Layoff and AI Renaissance [:05]
THE NEWS: Well, strap in, because Meta is shaking things up like it’s spring cleaning! With about 4,000 employees out the door, Meta has decided to double down on AI development. It’s a bit like switching from a regular car to a flashy sports model, but only if that sports model required less human energy and more algorithms.
THE CONTEXT: The company’s pumping a whopping $65 billion into AI this year to facelift its platforms. This isn’t just about layoffs—Meta is merging teams like a cocktail blender gone wild. Making Facebook and Messenger best friends? Why not!
EXPERT POV: This shift definitely offers some silver linings to advertisers. With AI turbo-charging ad solutions, the sky might be the limit! But don’t ignore the potential bumps along the road as these changes unfold. — Erik Chellberg | VP, Social Media Investment
TikTok Enhances Safety Features for Users [:03]
THE NEWS: In honor of Safer Internet Day, TikTok jumped on the bandwagon, launching a shiny new Digital Safety Guide. After all, isn’t it like putting on a helmet before riding a bike? This guide helps users fortify their profiles while ensuring parents can manage their kids’ unwelcome likes and follows.
THE CONTEXT: TikTok's safety measures come amid heavy scrutiny from authorities about social media’s impact on young users. The last thing we need is another lawsuit parade like the one Meta's experiencing. Everyone wants a safe online playground, right?
EXPERT POV: While this sounds encouraging, advertisers should keep an eye out for how this affects targeting and privacy settings. If users tighten the reins on privacy, it could alter audience targeting capabilities. — Erik Chellberg | VP, Social Media Investment
Google Ups its Game with Performance Max Updates [:03]
THE NEWS: Google has spilled some exciting updates into the Performance Max mix, perfecting controls and enhancing transparency like a freshly polished window. Advertisers now get better segmentation options and more robust controls to help guide campaign destinies.
THE CONTEXT: Advertisers were getting frustrated with the perceived lack of control over last year’s Performance Max updates. This could be Google’s way of saying, “We hear you!” or maybe they forgot to check the feedback box. No judgment here!
EXPERT POV: If some advertisers had been wary of investing in Performance Max, this might just be the boost they needed to give it another go. Let’s just say it’s like revisiting that restaurant you had mixed feelings about—who knows, a new dish could surprise you! — Jesse Foley | VP of Search Media Investment
Microsoft Introduces Exciting Performance Max Tools [:05]
THE NEWS: Microsoft Advertising isn’t sitting idle. They’ve got a bag of tricks for Performance Max campaigns that include features galore—from LinkedIn profile targeting to new conversion strategies. Think of it as the Swiss Army Knife of advertising tools!
THE CONTEXT: Microsoft may not have the biggest pie in the ad business, but these updates are like sprinkles on a cupcake—still small, but so delightful for higher-end retailers!
EXPERT POV: With Microsoft Ads attracting a slightly wealthier audience, this could be an opportune moment for high-ticket retailers. Q2 is knocking; time to open that door and see what awaits! — Jesse Foley | VP, Search Media Investment
Google Merchant Center Streamlines Product Management [:01]
THE NEWS: Google has waved a magic wand over its Merchant Center to restore filtered product downloads, making life a whole lot simpler for advertisers. It’s like finding an old friend in a crowded market—what a relief!
THE CONTEXT: With the previous system forcing folks to wade through mountains of data, this update is like a clear stream after a heavy rain. No more unnecessary burdens; just efficiency!
EXPERT POV: This change will likely reduce dependence on third-party tools, bringing everything back under one roof for advertisers. Efficiency, simplified inventory management, and improved ad performance? Sounds like a win-win! — Sofia Petrovsky | Director of Search Media Investment
Google Demand Gen Campaigns Get a Makeover [:05]
THE NEWS: Starting in March, Demand Gen campaigns are stepping it up by adding new placements, including the hot trend of vertical video ads on—you guessed it—YouTube Shorts. They’re mixing things up like a good cocktail party!
THE CONTEXT: This seems to follow up on last year’s news about merging video campaigns into Demand Gen ones, tailoring the ad experience to be more engaging. Time to roll out the welcome mat for social advertisers!
EXPERT POV: These fresh updates could offer great avenues for expansion, reaching broader audiences with engaging content. Tailored strategies for the mobile crowd? Yes, please! — Sofia Petrovsky | Director of Search Media Investment
Now we are going to talk about some noteworthy developments shaking things up this November. Buckle up, folks—there's a lot happening in the social media and advertising landscape.
Exciting Updates in Holiday Shopping and Advertising
Pinterest's New Gift-Giving Tools
THE NEWS: Pinterest is rolling out features to make holiday shopping a breeze. Users can now create personalized, shoppable wish lists and share their gift ideas right on the platform. They've partnered with celebrities and creators for over a thousand curated gift guides across 27 categories. Talk about making our shopping lives easier!
THE CONTEXT: Pinterest has been on a mission, jumping on the shoppable social media train. They’ve introduced several features lately, and it's clear their efforts are paying off, with an impressive 18% revenue increase year over year in Q3 2024. Looks like their strategy is really taking off!
EXPERT POV: “These new features resonate with Pinterest's audience, especially as we enter the gift-giving season. Brands should consider how to leverage these updates for both organic reach and paid campaigns," shares Jenny Lewis, Director of Social Media Investment.
Meta's Ad-Free Subscription Changes in the EU
THE NEWS: Meta is updating its ad-free subscription in Europe to align with evolving data policies. They've cut costs by 40% and now offer a “less personalized” option, which allows users to limit data sharing. However, users might find something of a trade-off with unskippable ads.
THE CONTEXT: This change comes after the EU raised concerns about Meta's subscription model, labeling it a “pay or consent” scheme. Talk about a catch-22! Consumers feel like they’re caught between a rock and a hard place.
EXPERT POV: Erik Chellberg, VP of Social Media Investment, warns, “Advertisers must brace for lower audience reach as users might be driven to pay to avoid ads. As more Europeans opt for the subscription, we could see CPMs rise sharply due to limited engagement.”
Google Stops Political Ads in the EU
THE NEWS: Google has decided to stop running political advertisements in the EU—adding another layer to its list of regions where this practice is now halted. This decision is in response to new regulations aiming to promote transparency in political advertising and curb election meddling.
THE CONTEXT: This isn't Google's first dance with EU regulators. They’ve had their share of battles, including an ongoing investigation regarding anti-competitive practices. It’s a wild ride in the tech world, for sure!
EXPERT POV: Jesse Foley, VP of Search Media Investment, advises EU political advertisers to explore alternative channels while keeping a close watch on policy changes, warning that noncompliance could lead to serious consequences.
Google Maps Introduces Product Search Feature
THE NEWS: This holiday season, Google Maps is stepping up its game by allowing users to search for specific products and find stores nearby that have those items in stock. From home goods to groceries, this feature is poised to change how we shop.
THE CONTEXT: This development expands Google Merchant Center's product visibility beyond every other corner of the internet. With more features pouring out, it's becoming a one-stop shop for all shopping needs.
EXPERT POV: Alyssa Theo, Director of Search Media Solutions, states, “Advertisers with physical stores must keep their Google Merchant Center updated. Shoppers are eager to discover what's available locally, especially during the frantic holiday shopping season!”
| Platform | New Feature | Impact |
|---|---|---|
| Shoppable wish lists | Higher user engagement and revenue potential | |
| Meta | Ad-free subscription option | Potential for reduced audience reach |
| Product search in Maps | Increased shopper convenience |
Next, we are going to talk about some recent updates in the advertising landscape, particularly through various platforms. These changes, be it privacy features or new app functionalities, are something we can all relate to as we navigate our way through the dizzying world of digital marketing.
September 2024 Advertising News
Google’s New Data Privacy Features [:03]
THE NEWS: Google has rolled out a feature called confidential matching, putting a focus on keeping advertisers' first-party data safe. This nifty tech operates within Trusted Execution Environments (TEEs), meaning even Google can't sneak a peek while the data is being processed. And guess what? It’s now standard for Customer Match—no extra work needed for advertisers!
THE CONTEXT: In a time when consumers are raising eyebrows about privacy, tech companies are scrambling to rebuild trust. It's a bit like trying to win back an ex who found out you borrowed their favorite sweater without asking. That's how crucial this data privacy pact is. With privacy regulations popping up left and right, it’s clear we all have to be more conscious about how we handle personal information.
EXPERT POV: Privacy concerns are popping up everywhere like weeds in a garden. With advertisers feeling the heat, any move toward safer data practices is a definite win—especially for those tired of whispers about privacy issues. – Jesse Foley | VP, Search Media Investment
X's Beta Version of Connected TV App [:03]
THE NEWS: X has taken the plunge and launched a beta version of X TV, signaling its commitment to being more video-centric. While ad options are still down the road, they promise that more will come soon.
THE CONTEXT: With streaming services merging like it's a reality show competition, X’s new app looks an awful lot like YouTube TV. It’s hard to keep track of which service to grab popcorn for nowadays—talk about a twist on “too many cooks in the kitchen.” YouTube currently holds the crown for time spent watching TV in the States, so X has quite the match to kindle.
EXPERT POV: Ad revenues at X are on a bit of a rollercoaster, dipping since their big peak in 2022. One can't help but wonder if they are eager to cash in on this video venture soon. So advertisers, mark your calendars and get ready! - Erik Chellberg | VP of Social Media Investment
Instagram’s Latest Move for Engagement [:02]
THE NEWS: Instagram is now allowing comments on Stories! This new feature aims to keep users engaged, and the comments will even be visible to all viewers—like a friendly nudge to interact without the overt intrusion.
THE CONTEXT: Over the years, Instagram has continually added features designed to boost engagement. You know, like adding a cherry on top of the sundae—more engagement means more time users stay glued to their feeds. It's no secret that Instagram wants users digging into content rather than scrolling mindlessly.
EXPERT POV: Observing Meta's updates feels a bit like watching an ongoing soap opera. With users already spending over three minutes on the platform, inviting comments on Stories could keep them entertained for a while longer. If advertisers have been skittish about using Stories, now's the time to jump in! - Erik Chellberg | VP of Social Media Investment
Google Ads Transitions to Demand Gen Campaigns in 2025 [:02]
THE NEWS: Google Ads will merge Video Action Campaigns into Demand Gen campaigns by Q2 2025. This change means enhanced targeting, wider reach, and creative flexibility for advertisers.
THE CONTEXT: Video Action Campaigns were primarily at home on YouTube. With this shift to Demand Gen, it's like Google is saying, “Hey, let’s broaden our horizons!” Could this be a response to recent inventory quality concerns? That’s anyone's guess. Maybe they’re just giddy about the potential of AI—who isn’t these days?
EXPERT POV: Get ready for a snazzy migration tool to hit in Q1 2025 and a compulsory push to migrate by Q2. It's a golden opportunity for testing with the new tools before the old gadgets go into retirement. - Alexa Dillon | VP of Search Media Investment
Goodbye Enhanced CPC in Google Ads [:02]
THE NEWS: Starting October 2024, Google will wave goodbye to Enhanced CPC for new Display and Search campaigns. Advertisers will transition to Manual CPC by March 2025.
THE CONTEXT: Last year, Google sunsetted this feature for Shopping campaigns—claiming newer automated strategies could yield better results. It seems platforms are pushing for more automation, putting manual control on the back burner, much like leftovers no one wants to eat.
EXPERT POV: Instead of clinging to the old ways, consider experimenting with those advanced bidding strategies. Each click might reveal whether it’s better to go fully automated or return to manual. Testing is key to navigating this new terrain! - Alexa Dillon | VP of Search Media Investment
New Gambling Certification Rules from Google Ads [:01]
THE NEWS: Starting in November, customers with Google’s Gambling Certification need recertification if their offerings change. Failing to do so could lead to immediate suspension of their Google Ads account.
THE CONTEXT: This announcement comes just in time for the NFL season, directly impacting popular online betting sites. Uncertainty is high, especially regarding targeting younger consumers and ensuring responsible gambling.
EXPERT POV: Folks in the gambling industry are advised to review Google's policies like they would a manual before a big trip. Transparency is crucial to avoid account problems down the line. - Alexa Dillon | VP of Search Media Investment
Now we are going to talk about recent updates in social media and marketing, which are stirring the pot with some exciting new features and changes. Grab a coffee and let’s dive into this whirlwind of digital updates, shall we?
August 2024 News on Social Media and Marketing
Instagram Introduces Comments on Stories for Better Engagement
THE NEWS: Instagram has decided to kick engagement up a notch by allowing comments on Stories. Now, when you share that photo of your cat in a sombrero, everyone can join the conversation. It's like having a virtual coffee chat right on your Stories, without the caffeine jitters!
THE CONTEXT: Remember the last time we scrolled endlessly through Stories? It felt a bit like watching paint dry on a rainy day. Instagram’s new move aims to spice things up and reduce the scroll-fest while keeping users hanging around a little longer. Who doesn’t love a good laugh over approving cat fashion? Plus, having feedback right on the Stories can give creators valuable insights.
EXPERT POV: Social media maven Erik Chellberg points out that brands should seize this opportunity. With users spending over 3 minutes on average per session, now’s a prime time for advertisers to experiment with Stories and build brand affinity. It’s as if Instagram has opened a door to a house party, and brands are officially invited!
Shorter Holiday Shopping Season: Higher Pressure on Marketers
THE NEWS: Marketers, hear ye! The holiday shopping season is getting shorter by five days this year, which means businesses need to be on their toes more than ever. Talk about high stakes! Consumers are already sharpening their shopping lists like it's a Black Friday survival guide.
THE CONTEXT: While it may feel like summer just started, folks are getting their holiday shopping game faces on. Google suggests that preparation is essential, as October 1 marks the unofficial kickoff. With retail sales projected to grow, planners are dusting off their checklists, ready to tackle this high-octane season.
EXPERT POV: Alexa Dillon advocates a multi-faceted approach in reaching shoppers to maximize awareness. In this holiday edition of "Survivor: Marketing Edition," the right strategy can help brands not just survive but thrive. Who doesn’t want to be the king or queen of holiday sales?
Google Search Traffic Remains Steady Despite AI Competition
THE NEWS: Good news for Google fans: despite the flashy competition from platforms like ChatGPT and Microsoft's Copilot, Google Search traffic has actually grown by 1.4%. Think of it as Google flexing its muscles, while newcomers are still trying to find their way in the gym.
THE CONTEXT: Google may be feeling the heat from AI players but still reigns supreme. Meanwhile, it’ss dealing with legal headaches. With antitrust lawsuits looming over its head like a dark cloud, it’s clear Google is up for a challenge. Still, for now, it remains the top dog in the search yard.
EXPERT POV: Lindsay Martin emphasizes that Google is upping its game with innovative features designed to keep audiences engaged. So, while the competition is barking loudly, Google plans to reward loyalists with enticing updates. It’s a classic tale of “if it ain’t broke, don’t fix it.”
Google AI Overviews Now Aligning 99% with Organic Results
THE NEWS: Google’s AI Overviews, previously known as SGE, are now mirroring the organic search results almost perfectly—99.5% of the time! This shift hints at an algorithm update that merges AI insights with traditional ranking methods, making everyone scratch their heads in puzzlement... good luck figuring where your SEO strategy stands!
THE CONTEXT: Just a few months ago, AI-generated answers were less trustworthy, like a kid trying to convince you that they didn’t eat the cookie jar. This update marks a 180-degree turn, which could be a game-changer for SEO.
EXPERT POV: With these notable changes, there’s a palpable buzz among marketing experts about what this means for clicks and engagement. Lindsay Martin believes that monetization strategies are surely on the horizon. Only time will tell how this will all play out!
Back to School Shopping Tips: Google Joins the Party
THE NEWS: Google has rolled out a slew of options for back-to-school shopping, including virtual try-ons and image-based searching. It’s like shopping's version of a magic show—now you see it, now you wear it!
THE CONTEXT: As shopping habits shift, driven by tools like Google Lens—the virtual shopping guru—expect a flurry of new features that make buying a breeze. It's not just about finding products; it's about finding them with flair!
EXPERT POV: Google is making strides to ensure consumers have quick routes to their desired products with minimal clicks. Lindsay Martin notes that optimizing the mobile experience is crucial, especially as consumers look for speedier shopping trips. After all, no one wants to be the last one plodding along in the checkout line!
Meta Gets Rid of Detailed Targeting Exclusions
THE NEWS: Meta has decided to say goodbye to detailed targeting exclusions. Advertisers can no longer exclude audiences based on specific traits. It's like throwing all their filters away and hoping for the best!
THE CONTEXT: This announcement had advertisers scrambling like ants on a hot sidewalk. Originally tipped by Meta months ago, it appears the method wasn't yielding better results but limiting effectiveness instead.
EXPERT POV: While this sounds alarming for advertisers, Lauren Brown encourages everyone to take a deep breath. Meta’s AI is becoming smarter by the second, and we might see an improvement in campaign performance. It’s like pruning a tree; sometimes you have to chop off branches for the fruit to bloom.
Meta's Improved Ad Attribution and Targeting Processes
THE NEWS: Meta is unveiling a series of enhancements to its ad measurement techniques. This includes new settings that allow advertisers to integrate CRM data for better targeting. Basically, it’s like giving advertisers a snazzy new tool while hiding the instruction manual.
THE CONTEXT: It seems like advertisers are being handed the keys to the control room again, much to their relief. These enhancements may just help remedies for those who felt a tad too much control was swiped away.
EXPERT POV: Adjustments can be bumpy, but Lauren Brown urges advertisers to hang tight as Meta gets its bearings. The performance may fluctuate, but two weeks from now, we could witness a transformation worthy of a magic trick!
Now we are going to talk about some exciting updates from the advertising world. Buckle up, because there’s a whirlwind of news that might just make your head spin—but in a good way!
July 2024 Advertising Highlights
Google's New AI Insights and Tools [:04]
THE NEWS: Google just rolled out some shiny new features for its AI-driven campaigns, specifically Performance Max. They claim that the secret sauce for making these campaigns sing is in the creativity. They’ve introduced conversion data at the asset level, which means we’ll get to peek into how effective each pizza topping is, so to speak—now that’s a slice of insight! They've also spruced up image-editing tools with AI magic and teamed up with brands like Canva. Talk about a makeover!
THE CONTEXT: Google isn’t the lone ranger in this AI train; platforms like Meta and LinkedIn have slapped their own AI tools onto the table, allowing advertisers to create eye-catching content without needing a PHD in graphic design. However, we should tread lightly, as every new tool comes with its own little gremlins that can cause trouble if we’re not careful.
EXPERT POV: Well, if brands thought they were navigating a smooth highway with Performance Max, they might want to double-check their GPS! While features are improving, we still have limited control over our campaigns. A shout-out to Google for making strides, though! Any CPA or ROAS-minded advertiser might just want to give PMax a shot. - Lindsay Martin, Group VP of Search Media Investment
Reddit Introduces Lead Generation Ads [:01]
THE NEWS: Reddit has jumped into the lead generation party! Marketers can now scoop up potential customer details right within their ads. Plus, they've partnered with Zapier to make transferring that golden information to your CRM a breeze, like a Sunday morning pancake flip—fluffy and flawless.
THE CONTEXT: With a growing user base of passionate Redditors, this move sends a clear message: Reddit means business. They’re gunning for the leaders in advertising, hoping to strut their stuff beyond mere branding efforts.
EXPERT POV: Sure, lead gen ads aren't brand new, but this is a big deal for Reddit. Marketers should not just waltz in without a game plan. Nobody wants to turn Redditors into thumbs-down warriors with an ad that flops like last week’s bread. - Lauren Brown, Director of Social Media Investment
Google Reconsiders Its Approach to Cookies [:02]
THE NEWS: After a series of about-faces, Google has decided not to ditch third-party cookies in Chrome after all. Instead, they’re cooking up a “new experience” focused on user privacy choices—with customizable settings that you can tinker with whenever it tickles your fancy.
THE CONTEXT: Even with this switcheroo, the push for a privacy-first approach continues to be a hot topic. It’s like trying to eat a bowl of soup with a fork—possible, but messy. Consumers and regulators alike are focused on ensuring our data isn’t sloshed around recklessly.
EXPERT POV: Big pivot alert! But alas, advertisers still need to get cozy with cookieless solutions to keep the weights balanced in their marketing strategies. Testing and learning with Google’s hashed first-party data conversion tracking is one worthy pursuit for advertisers. - Jesse Foley | VP, Search Media Investment
Meta Launches Epic Open-Source AI Model [:02]
THE NEWS: Meta has dropped Llama 3.1, claiming it’s the biggest and best open-source AI model yet—think of it as the mega-sized taco of AI. It boasts a whopping 405 billion parameters, birthed from 16,000 Nvidia GPUs. Meta is aiming for this model to mirror or even surpass the likes of ChatGPT by the end of the year.
THE CONTEXT: In a bid to keep ahead of the curve, Meta has been rolling out a slew of AI tools, making ad creation simpler while still making sure that humans bat an eye at what the bots churn out. Logical, right?
EXPERT POV: The competition among tech giants is heating up, and creative bluffing is encouraged! Brands should remain vigilant as these new toys make their debut. AI tools can be tricky, but with the right insight, the sky's the limit. - Bryan O’Loughlin | VP, Social Media Investment
Now we are going to talk about recent developments in the advertising landscape, particularly how companies are adapting to the changing tides of consumer behavior and digital strategies.
July 2024 Updates
Apple’s Global 30% Fee for Ads on Facebook and Instagram
THE NEWS: Apple just decided to stretch its 30% fee on Facebook and Instagram ad purchases to cover marketers around the world as of July 1st. This means, if you're tapping away on your iPhone or iPad, that fee’s coming for you. The easy way out? Go desktop. Who knew a little detour might save some coin?
THE CONTEXT: Critics are waving red flags, branding it anti-competitive, while Apple is simply defending its turf. Meta’s Pedro Pavón pointed out the EU is already hinting that this fee could be breaking rules set in the Digital Markets Act. It's the latest twist in a game that seems straight out of a legal drama.
EXPERT POV: Small businesses that rely heavily on mobile may get hit hardest by this fee. It highlights the importance of partnering with savvy marketers who can help them stretch their budget—like finding a stretchable waistband after Thanksgiving dinner. – Bryan O’Loughlin | VP, Social Media Investment
Gen Z and Millennials Prefer Social Media for Discovery
THE NEWS: Social media is not just for sharing pet photos anymore; it’s now the go-to for finding just about everything, especially for younger folks. Platforms like TikTok are stealing the spotlight from traditional search engines, so if Google is feeling a little left out, it’s not just you.
THE CONTEXT: Recent findings show this group prefers visually appealing social content for discovery, leaving search engines to gather dust, much like that gym membership we swear we’ll use one day. Brands need to keep pace, or they might just end up with crickets as their main audience.
EXPERT POV: Marketers are encouraged to invest in vibrant, short-form videos across all social platforms. If they’re not careful, they may as well be rattling chains in an abandoned ghost town. – Bryan O’Loughlin | VP, Social Media Investment
Insights from the Creator Economy
THE NEWS: Deloitte just dropped some knowledge on the creator economy, showing how influencer dynamics create a trusting bond with consumers. If you weren’t convinced that influencers are the new sheriffs in town, maybe this will change your mind.
THE CONTEXT: With brands ramping up investment in creator marketing—92% looking to up their game—it’s clear that this trend is an unstoppable freight train. Whether you’re on board or watching it pass by will affect your bottom line.
EXPERT POV: Ignoring the creator economy could mean missing out on valuable customers. Brands need to roll up their sleeves and get involved in this space, but with caution regarding platform restrictions. – Jess Kaswiner | Director, Social Media Investment
Social Media Ad Spend on the Rise
THE NEWS: Social media platforms are booming, with a tasty 14.3% increase in global ad spend from last year. It's not just about catching the latest trends but knowing when to jump on your riding lawnmower and zoom past—Meta platforms are leading the way.
THE CONTEXT: After a rough patch for social media giants, brands are opening their wallets wide, ready for business. While some players like Meta and TikTok are seeing success, let’s not forget about X; it seems to be stuck in a rut, much like our last family road trip.
EXPERT POV: Brands need to get savvy about their audiences, serving up content that’s fresh, engaging, and distinct from competitors—otherwise, they’ll blend in like a vanilla milkshake in a sea of flavors. – Jess Kaswiner | Director, Social Media Investment
Instagram’s New Unskippable Ads Initiative
THE NEWS: Instagram is testing a new format where users will have to sit through ads before moving on. No more fast-forwarding through ads—this is the digital equivalent of being forced to watch the “Are you still there?” screen.
THE CONTEXT: As consumers prefer video content, this new feature could turn Instagram into an ad hotspot, but brands should ensure their ads are engaging from the get-go—think of it as preparing an over-the-top entrée at a potluck.
EXPERT POV: If these unskippable ads roll out broadly, advertisers may need to buckle up, ensuring that every second of their content is captivating enough to hold attention. – Laura Kubiesa | VP, Social Media Investment
Young Consumers Favor Social Media for Discovery
THE NEWS: The youth are leaning hard on social platforms for product searches—TikTok and Instagram are their playgrounds. Meanwhile, for more significant purchases or services, Google is still holding its ground—think of it as the elder sibling in the search family.
THE CONTEXT: Social media not only reigns supreme for discovery but also for actual purchases, quicker than a cheetah chasing its dinner. This means advertisers have to adapt their strategies quickly and efficiently to tap into this trend.
EXPERT POV: Staying informed about these shifts can help marketers capitalize on emerging opportunities. It's like reading the tea leaves, but without the mystical vibe. – Erik Chellberg | VP, Social Media Investment
Google TV Advertising Network Launch
THE NEWS: Google has launched the Google TV Network to maximize its audience exposure, allowing brands to advertise on various channels through YouTube. Think of it as shopping for ads—that’s the future!
THE CONTEXT: With subscription prices climbing, more businesses are exploring ad-supported channels for cost-efficient marketing, and this Google initiative opens up doors for innovative ad formats.
EXPERT POV: Experimenting with this new network could be beneficial, but it's essential for companies to assess performance down the line. – Heather Crider, VP of Search Media Solutions
Google Ads New Design Rollout
THE NEWS: Google Ads is rolling out a fresh look by August 30th, complete with new features. It’s like a home makeover show, but for your marketing toolbox.
THE CONTEXT: This redesign came after a trial phase to gather user feedback, indicating that Google is ready to adapt and evolve, or at least spiff up the living room.
EXPERT POV: Users will need to navigate this new interface, and while it may feel like learning to ride a bike again, getting accustomed will pay off eventually. – Sofia Petrovsky, Director of Search Media Investment
| Topic | News | Context | Expert Opinion |
|---|---|---|---|
| Apple's 30% Fee | Fee expanded globally for ad purchases | Critics call it anti-competitive | Impact on small businesses. |
| Social Media Trends | Gen Z prefers social apps for searches | Trend shift away from traditional search | Focus on short-form video content. |
| Creator Economy | Trust grows between consumers and creators | Brands invest more in creator marketing | Essential for reaching customers. |
| Social Media Ad Spend | 14.3% increase in ad spend | Mixed trends among major players | Understanding audience needs is vital. |
| Instagram Ads | Testing unskippable ads feature | Potential for greater engagement | Content must captivate from the get-go. |
| Young Consumers | Social media favored for product discovery | Higher rates of purchase on social | Staying updated on trends is crucial. |
| Google TV Network | New advertising options launched | Ad-supported options rising in popularity | Monitor performance as a priority. |
| Google Ads Redesign | New interface rollout on Aug 30th | Redesign from user feedback | Familiarity with the UI is essential. |
Next, we are going to delve into some recent updates from Google Marketing Live 2024 and the looming challenges surrounding TikTok. Both topics are buzzing with excitement and a splash of uncertainty.
May 2024 Updates and Insights
Google Marketing Live 2024: A Rundown
THE NEWS: At the recent Google Marketing Live, they went full throttle on AI enhancements that seem like something straight out of a sci-fi movie! The highlights were pretty impressive:
- Mass production of AI-generated creative assets and some serious image editing features added to Performance Max
- Immersive shopping ads emerged, complete with videos, virtual try-ons, and 3D product spins—talk about a shopping spree!
- Vertical videos and animated image ads have sprouted like weeds across YouTube, Discover, and Gmail.
THE CONTEXT: Google has gone all-in on AI lately. They're churning out tools that are honestly making life easier for marketers. These updates aim to help us create killer content and manage our campaigns better. It’s almost as if they’re saying, “We got you, just focus on connecting with your audience!”
EXPERT POV: This year’s Google Marketing Live continued the AI love affair, adding features that build on what we saw last year. Folks in marketing should jump on these tools quicker than a cat on a laser pointer, streamlining creativity and boosting consumer engagement. It’s the ultimate pot of gold at the end of the marketing rainbow. – Robert Kurtz | Group VP, Search Media Solutions
Preparing for a Possible TikTok Shuffle
THE NEWS: TikTok’s riding a waves of rumors! They’ve been told they might have to pull the plug or sell their assets due to a deadline of January 19, 2025. Picture the tension in marketing rooms as they plan budgets and content while the app’s future hangs by a thread.
THE CONTEXT: Guess what else is happening on that date? It's one day before Inauguration Day for President-elect Donald Trump, who’s expressed eagerness to save TikTok. All of this while TikTok keeps showing off impressive user growth and revenue numbers—talk about a drama!
EXPERT POV: As we navigate these twists and turns, marketers need to stay one step ahead. For social media marketers, quick shifts are part of the game. It’s like flipping pancakes; timing is everything! Having a solid Plan B is crucial. This means making careful decisions on audience targeting and adjusting strategies as needed. Just hope our influencers have contingencies written into their contracts, or we might be in for a bumpy ride! – Jess Kaswiner | VP, Social Media Investment
In the next segment, we will examine some of the latest developments surrounding TikTok, advertising, and fact-checking resources that everyone should be aware of.
April 2024 Updates
Biden Signs Bill to Ban TikTok Unless Sold [:04]
WHAT HAPPENED: So, grab your popcorn! President Biden just signed a law that could see TikTok vanish from our screens if the Chinese parent company, ByteDance, doesn't offload the app in a year. Can you believe it? Lawmakers are worried about everything from data privacy to, well, the possibility of TikTok being the next espionage tool. ByteDance's response? “Unconstitutional!” Sounds like someone is grabbing their legal team (again).
THE BACKSTORY: If things head south in court, ByteDance hinted they’d prefer to pull the plug on TikTok here instead of selling the app like some old garage sale item. This could be a blow for small and medium businesses. Did you know that TikTok claimed to contribute a whopping $24.2 billion to the US GDP last year? Might want to keep an eye on that!
INSIDER THOUGHTS: For now, advertisers can breathe easy; TikTok ads are still rolling. However, with TikTok becoming the golden child for SMBs, it’s smart for marketers to explore platforms like YouTube Shorts or Meta's Reels. We should keep our antennas up for any new trends as well. – Jenny Lewis | Director, Social Media Investment
TikTok Shop Content Still Going Strong [:02]
WHAT’S GOING ON: Since TikTok rolled out its shop feature last September, chatter has it that users' time on the app might be slipping. But according to many, they just can’t seem to get enough TikTok! Sure, it’s true that total user growth is hitting a plateau, but with around 107.8 million Americans using TikTok each month, we’re in a more mature phase of app popularity — like a fine wine, except with fewer corks and more dances.
DEEPER DIVE: Whether or not users are spending less time scrolling, forecasts predict that we’re still looking at about 58.4 minutes a day on TikTok next year! That's more than one episode of that binge-worthy show we all love. So, advertisers, if you think TikTok’s not holding its own, think again!
ADVERTISING STRATEGY: Some skeptics hear “plateau” and think it spells doom, but it just means advertisers have a treasure trove of opportunities. Think TopView for reach and Video Shopping Ads for sales. TikTok’s developing new ad features every week, so now’s the time to lock down a solid strategy. – Laura Kubiesa | VP, Social Media Investment
Google’s Tools for Fact-Checking [:02]
HIGHLIGHT REEL: To mark International Fact-Checking Day, Google introduced some fresh tools aimed at helping us discern what’s real. Ever thought about whether that meme is legit? The new “About this image” feature is like a detective for digital images! It tells you where that picture has been lurking and what the experts really think about it.
SETTING THE STAGE: Given the flood of information (and misinformation) swirling around, these tools are a big help. But, as is the case with most things, they come with a caveat. Some studies suggest that while Google does a decent job, it’s not a magic bullet for resolving false claims. In a world where misinformation is spreading like wildfire, it’s crucial for advertisers to stay transparent and clear in their messaging. A well-informed audience is a happy audience! – Jesse Foley | VP, Search Media Investment
- President Biden's TikTok ban could shake up the app scene.
- Despite mixed signals, TikTok remains a powerhouse for marketers.
- Google’s fact-checking tools are essential in a world filled with misinformation.
Now we are going to talk about the latest developments in digital marketing that have stirred a significant buzz in March 2024.
March 2024 Updates in Digital Marketing
Google Suspended Over 12 Million Ad Accounts in 2023 [:03]
WHAT HAPPENED: Google’s Ads Safety Report revealed that last year, they suspended about 12.7 million advertiser accounts! It’s astonishing when you think about it. That’s nearly double from the previous year. They also blocked a whopping 5.5 billion ads—yes, billion—with most violations linked to misrepresentation and promotions for financial services and malware.
THE BACKGROUND: Duncan Lennox, Google’s VP for Ads Safety, mentioned that generative AI has made it easier for bad actors to pull off scams—like fake celebrity endorsements. So, watch out! Anyone could claim Beyoncé is endorsing their new smoothie diet, and honestly, who wouldn’t want a piece of that? Fraudsters are working fast and furious!
WHAT EXPERTS ARE SAYING: Here at Basis Technologies, we see an uptick in confusing violations that can make our clients' lives even tougher. Especially in sectors like health and finance, getting ads approved now takes some serious red tape. Expect to show proof of identity—maybe even your childhood report cards! – Jesse Foley | VP, Search Media Investment
LinkedIn Company Page Messaging Now Available for All Brands [:01]
WHAT HAPPENED: LinkedIn has rolled out its Pages Messaging feature to all businesses after testing it on select pages last June. They’ve made it easier for brands to connect directly with users, which is a fantastic way to ensure you’re not left playing email tag. So remember, messaging isn’t just for awkward small talk anymore!
THE BACKGROUND: With 78% of consumers engaging with brands via direct messages, LinkedIn’s move feels like a breath of fresh air in networking. Direct interactions can make or break a brand's image. If you ever thought that your awkward DMs could translate into real business, you might just be right!
WHAT EXPERTS ARE SAYING: Company leaders need to be ready. Monitoring responses actively can be a game changer in customer service and helps fine-tune marketing strategies as well. So, get your conversation hats on! – Erik Chellberg | VP, Social Media Investment
Instagram's New Commenting System for Carousels [:01]
WHAT HAPPENED: Instagram is trying something new! They’re testing a way for users to comment on specific images within carousel posts. Finally, clarity for all those chaotic threads! There’s nothing worse than commenting on a post only to find out you were talking about the wrong picture.
THE BACKGROUND: Instagram carousels have been a hit, boasting the highest engagement rates. This new feature encourages even more focused discussions. Imagine influencers asking you to comment on your favorite shoe from a drop, a conversation just waiting to blossom!
WHAT EXPERTS ARE SAYING: Meta thrives on engagement. This feature helps brands discover what audiences love. It’s a golden opportunity to align marketing strategies with consumer interests. – Erik Chellberg | VP, Social Media Investment
Changes to Google’s Ad Placement Definition [:02]
WHAT HAPPENED: Google has modified where its ads can pop up. Ads that were once firmly anchored above organic results could now find themselves nestled just below them in certain search queries. Talk about a shake-up!
THE BACKGROUND: This shift is likely connected to Google’s endless scroll feature, allowing ads to take up unique spaces. Advertisers might want to give their Google Ads strategies a little pep talk to make sure they are still getting noticed in the shuffle!
WHAT EXPERTS ARE SAYING: As placement shifts, we’ll keep a keen eye on click-through rates. Relevance still reigns supreme. So, don’t sleep on optimizing your ads! – Alexa Dillon | VP, Search Media Investment
Google Ads Launches Customizable Automation Tools [:04]
WHAT HAPPENED: Google has unveiled “Solutions,” a free tool that makes campaign management less of a headache. With pre-built templates for reporting and budget management, it’s like having a digital assistant—without the awkward small talk!
THE BACKGROUND: This push towards more automation signifies Google’s commitment to helping advertisers streamline processes. It can be a real lifesaver for those caught in the daily grind. Remember the days of digging through spreadsheets? Yeah, no thanks!
WHAT EXPERTS ARE SAYING: Using these tools can offer paid search managers more time for strategizing and optimizing. Think of it as freeing up time for that extra cup of coffee! – Nick Tuttle | Director, Search Media Investment
Microsoft Advertising Launches Performance Max Campaigns [:03]
WHAT HAPPENED: Microsoft Advertising's Performance Max campaigns are rolling out globally! These campaigns use AI magic to automate ad creation and optimization. Yep, let’s let the bots do the heavy lifting!
THE BACKGROUND: Following a successful beta launch, this feature could be a breath of fresh air for marketers who might be drowning in manual tasks. It’s about time someone gave them a lifebuoy!
WHAT EXPERTS ARE SAYING: With Microsoft’s focus on AI, the competition with Google is heating up. Consider if PMax aligns with your audience; it might just be the new player your strategy needs! – Nick Tuttle | Director, Search Media Investment
Reddit Launches Free Growth Tools for Businesses Ahead of IPO [:02]
WHAT HAPPENED: Reddit is testing its free suite of tools called Reddit Pro for businesses! It’ll help companies tap into trending topics and streamline content creation, helping brands get their foot in the door—or subreddit!
THE BACKGROUND: As Reddit prepares for an IPO valued at $6.5 billion, they’re likely hoping this new offering attracts more advertisers. Expect businesses to start tasting that sweet Reddit engagement soon!
WHAT EXPERTS ARE SAYING: As Reddit eyes expansion, brands should consider jumping in on this unique platform. New tools offer a solid chance to understand what users are buzzing about—and how to join the conversation! – Jess Kaswiner | Director, Social Media Investment
TikTok Users Rally Congress to Keep Their Beloved App [:03]
WHAT HAPPENED: TikTok is once again in the political hot seat. Users received a prompt urging them to call Congress and voice their support for the app—resulting in a flood of calls, many from kids who just want to keep dancing!
THE BACKGROUND: With a House vote passing a bill to ban the app unless it’s sold, TikTok users are getting a crash course in democracy—who knew scrolling could turn into lobbying!
WHAT EXPERTS ARE SAYING: If TikTok goes away, brands taking advantage of its influencer landscape may have a big hole in their marketing strategies. This also highlights the critical nature of diversifying appeal across various channels. Get ready for the long haul! – Jess Kaswiner | Director, Social Media Investment
Next, we will explore Pinterest's recent campaign and other noteworthy developments in the digital advertising landscape that are shaking things up.
February 2024 Highlights
Pinterest’s New Campaign: The P is for Performance [:03]
THE NEWS: Pinterest launched a campaign titled "The P is for Performance," showcasing its focus on driving results for advertisers. Reports show a whopping 28% boost in conversions and a staggering 96% increase in traffic. With handy tools like mobile deep links and shopping ads, Pinterest isn't just a pretty face anymore; it's becoming a real contender in digital ads.
THE CONTEXT: Back in the day, Pinterest was all about that discovery vibe, like wandering through a virtual flea market. Now, they’re aiming to prove they're more than just eye candy for brands. After Instagram's shiny new features, Pinterest has to put its game face on to attract those budget-conscious advertisers. With a 12% revenue spike reported in their Q4, they’re clearly on the right path!
EXPERT POV: Jenny Lewis, the Director of Social Media Investment, notes that it’s a smart pivot for Pinterest. By integrating product info right into users’ feeds, even the most casual browsers might become buyers. They’re making shopping as easy as Sunday morning!
Cyber Week Insights for CMOs [:05]
THE NEWS: Cyber Week 2023 saw a 7.8% increase in online sales, totaling a jaw-dropping $12.4 billion on Cyber Monday! Automating campaigns is becoming the norm as advertisers seek faster and more efficient processes to keep up.
THE CONTEXT: With $84 billion lost to ad fraud in 2023 alone, it's clear that advertisers must stay sharp to avoid pitfalls. The upcoming political ad blitz is another factor that could have some budgeting heads spinning this holiday season.
EXPERT POV: Jesse Foley, VP of Search Media Investment, shares that while ad networks often don't take the bot traffic crisis seriously, marketers need to be the vigilant watchdogs of their campaigns. Spotting high bounce rates? Grab a virtual magnifying glass, and let’s investigate!
Consumers Prefer Ads Over Paid Content, Says IAB [:03]
THE NEWS: A recent IAB study found that nearly 80% of consumers would rather see more ads than fork over cash for content. Meanwhile, 90% of people want personalized ads, but half are in the dark about how their data is used.
THE CONTEXT: As Google gets set to phase out third-party cookies, advertisers are left scrambling to find smarter, more transparent ways of targeting their audience without stepping on data privacy toes.
EXPERT POV: Laura Kubiesa, VP of Social Media Investment, emphasizes the golden opportunity advertisers have here. It’s a "test and learn" approach, like flipping pancakes; every flip is a chance to get it just right.
Google Enhances Responsive Search Ads [:02]
THE NEWS: Google is putting AI to work in their responsive search ads. New features allow Google to mix and match headlines and descriptions based on user behavior, kind of like a DJ remixing tracks on the fly.
THE CONTEXT: As AI continues its takeover, advertisers are left with mixed feelings. Yes, it can boost engagement, but handing over too much control isn’t always ideal.
EXPERT POV: Alyssa Theo, VP of Search Media Solutions, warns advertisers to keep a steady hand on the steering wheel. Starting small, with a few campaign-level changes, can help maintain creative integrity while dipping their toes into the AI pool.
Meta’s AI Investments Yield Success [:06]
THE NEWS: Meta reported a 24% growth in its ad business, thanks to its AI tools, which are helping brands fine-tune their strategies and maximize revenue. Talk about a boost!
THE CONTEXT: While questions loom about Meta's platforms, leaning into AI seems to be the way forward for smart marketers looking to stretch those advertising dollars.
EXPERT POV: Erik Chellberg, VP of Social Media Investment, emphasizes the importance of leveraging data-driven solutions in an unpredictable climate. Reaching engaged users is as crucial as avoiding pitfalls created by privacy regulations.
Pinterest’s New Partnership with Google [:02]
THE NEWS: Pinterest rolled out an integration allowing ads to flow through Google’s Ad Manager. Advertisers can now capture Pinterest users’ attention, guiding them straight to their websites.
THE CONTEXT: After a dip in stock, Pinterest’s partnership with Google gives it a fresh breath of life and a new edge in advertising.
EXPERT POV: Robert Kurtz, Group VP of Search Media Solutions, views this partnership as a golden opportunity for brands to boost visibility across platforms. The excitement is palpable as we wait to see how this new integration performs.
The Impact of TikTok Pulse [:05]
THE NEWS: TikTok and IPG's MAGNA Media Trials studied how TikTok affects brand sentiment and user experience. The results are astonishing: higher engagement and improved ad view times are just the tip of the iceberg.
THE CONTEXT: Despite several challenges around the globe, including bans in various regions, TikTok still dominated downloads and consumer spending in 2023. This platform is tough to shake off.
EXPERT POV: Alana Putterman, Group VP of Social Media Investment, reassures advertisers that TikTok's popularity is undeniable. As marketers, it's crucial to prioritize engagement where users are already investing their time.
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Conclusion
As we transition into 2025, it’s clear that the advertising and social media landscape will continue to surprise and delight. Keeping a finger on the pulse of these updates ensures businesses stay relevant and engaged. Don’t forget to enjoy the ride; after all, it’s about connecting with people, sharing stories, and yes, occasionally dodging the viral meme that just won’t quit. So there you have it, stay informed, be creative, and let’s face it: the laughs are as important as the clicks! Cheers to more exciting changes ahead!FAQ
- What recent developments in digital marketing are highlighted for April/May 2025?
The developments include Google's AI Insights on click quality, potential ads in ChatGPT, YouTube's AI Overviews in search, AI Max for search campaigns, Instagram Threads testing video ads, Reddit's human checks for AI profiles, milestone in community notes on X, and LinkedIn's BrandLink for creators. - What did Elizabeth Reid from Google report regarding AI Overviews (AIOs)?
She indicated that AIOs are boosting click quality by increasing the time users spend on sites, which aims to enhance reader engagement. - What concerns have researchers raised about AI Overviews impacting traffic?
Some studies suggest that AIOs may reduce click-through rates, with one education platform claiming AIOs siphon traffic away from their site. - What new feature did Google launch for search campaigns?
Google launched AI Max for search campaigns, which includes targeting and creative enhancements to improve conversions. - How is TikTok adapting in light of the recent U.S. ban news?
Despite facing rumors of a ban unless sold, TikTok continues to show impressive user growth and revenue, prompting advertisers to diversify their strategies. - What action did President Biden take regarding TikTok?
He signed a law that may result in TikTok being banned in the U.S. unless its Chinese parent company, ByteDance, sells its assets. - What enhancements has Google made to its Merchant Center?
Google streamlined product management and restored filtered product downloads for easier management by advertisers. - What is the significance of the data privacy features Google introduced?
These features, including confidential matching, enhance the security of advertisers' first-party data and build consumer trust amidst rising privacy concerns. - What are advertisers encouraged to focus on regarding Google AI Overviews?
Marketers should create content that answers users' follow-up questions and optimize for both AI Overviews and traditional search results for better visibility. - What impact could Meta's changes in ad targeting exclusions have?
The removal of detailed targeting exclusions may initially seem alarming, but Meta’s AI might improve overall campaign performance by driving more relevant engagement.
