ActiveCampaign vs. HubSpot: Which is best for you? [2025]

Choosing between ActiveCampaign and HubSpot can feel like being caught in a TV sitcom plot with quirky characters and unexpected twists. Both platforms promise to revolutionize your marketing game but approach it like rival chefs in a cook-off. As a marketer who has wrestled with both tools (and lived to tell the tale), I can assure you the decision isn’t black and white. From automation features that tickle your fancy to integrations that make you giggle in delight, it’s all about finding what clicks for your needs. In the following sections, we’ll explore these two digital marketing giants, comparing their features, user-friendliness, and overall vibe. So, grab your coffee (or tea, I won't judge) and let's unravel the details together, shall we? You might even chuckle a time or two!

Key Takeaways

• ActiveCampaign shines in email deliverability aspects, making it a top pick for email marketing.
• HubSpot offers a user-friendly CMS that stands out in the crowd.
• Both tools provide essential automation, but their approaches vary significantly.
• Reporting features in HubSpot can save you tons of time and effort.
• Customer support from ActiveCampaign often outshines HubSpot, easing onboarding hurdles.

Now we are going to talk about the showdown between two heavyweights in the CRM ring: ActiveCampaign and HubSpot. They both pack a punch, but we'll see who lands the best jabs when it comes to features, ease of use, and support.

A Quick Look at ActiveCampaign and HubSpot

• ActiveCampaign and HubSpot are stellar options for anyone looking to up their CRM game. However, HubSpot tends to offer a slightly friendlier interface that we might find easier to navigate.

• ActiveCampaign’s dashboard is tidy and user-focused, yet HubSpot shows off with more customization options that can really make it fit your style.

• Both platforms have onboarding and support features, but ActiveCampaign rolls these into its plans, while HubSpot keeps them as extra goodies you may have to pay for.

To make this comparison, we took for a spin HubSpot's Sales Hub Starter and ActiveCampaign’s Plus Plan. Let’s be honest, trying to figure out which one is better feels a bit like choosing between tacos and pizza – both delicious!

	ActiveCampaign	HubSpot
Features	⭐⭐⭐⭐ ActiveCampaign nails the basics, but it lacks that extensive feature buffet HubSpot is known for.	⭐⭐⭐⭐⭐ HubSpot serves up a smorgasbord of high-quality functions. It's like the Swiss army knife of CRMs!
Reporting	⭐⭐⭐⭐ Generating reports? A piece of cake! ActiveCampaign makes it straightforward, especially with that Marketing Revenue data.	⭐⭐⭐⭐⭐ HubSpot takes it up a notch with beautifully intertwined reports and a customizable builder that feels like a luxury suite.
Pipeline Management	⭐⭐⭐⭐⭐ Say goodbye to headache! ActiveCampaign lets you manipulate your pipelines freely, and unlimited is the name of the game.	⭐⭐⭐⭐ HubSpot puts a cap on how many pipelines you can keep, which may feel like bringing a knife to a gunfight for some people.
Automation	⭐⭐⭐⭐ ActiveCampaign makes automation easy-peasy but doesn’t boast as many app integrations.	⭐⭐⭐⭐ HubSpot has more integrations, but boy, is it a bit tricky to get it all set up right.
CMS Capabilities	⭐⭐⭐⭐ ActiveCampaign’s CMS gets the job done, though it feels limited when you're gunning for multi-faceted content.	⭐⭐⭐⭐⭐ HubSpot’s CMS? It's like a playground for grown-ups, where building everything from ads to social posts is easy!
Email Marketing	⭐⭐⭐⭐⭐ ActiveCampaign's email builder is as friendly as your favorite barista. Bonus? They even offer design help.	⭐⭐⭐⭐ HubSpot is strong here too, but watch out! You might need to shell out extra dough to remove those branding tags.
Support and Onboarding	⭐⭐⭐⭐ While ActiveCampaign has some nifty resources, don't expect HubSpot's gold star level of support.	⭐⭐⭐⭐ HubSpot sets the standard when it comes to help, making onboarding as smooth as a fresh jar of peanut butter.
AI	⭐⭐⭐⭐⭐ ActiveCampaign’s AI features are slick, from automation suggestions to that nifty campaign co-pilot.	⭐⭐⭐⭐⭐ HubSpot’s Breeze AI is like having a Swiss army knife at your fingertips, perfect for data enrichment and personalized outreach.
Pricing	⭐⭐⭐⭐ ActiveCampaign's pricing is contact-based. It starts at $39/month for 2,500 contacts, which is pretty effective.	⭐⭐⭐ HubSpot keeps it flexible by scaling prices per user, which can add up, but gives you plenty of options!

Now we are going to talk about what keeps ActiveCampaign and HubSpot on the same playing field. Spoiler alert: they have some surprising similarities that can light up the path for those weighing their options.

Similarities Between ActiveCampaign and HubSpot

• Both have user-friendly interfaces, making it feel like a walk in the park when onboarding new users.

• Both bring impressive automation features to the table, loaded with countless templates that save time and headaches.

• Both platforms pack a punch with a variety of sales and marketing capabilities, complete with a content management system that doesn't demand a degree in rocket science.

It's like seeing two chefs whip up a delightful dish with the same set of ingredients but using slightly different methods. When we consider how to utilize these CRM platforms effectively—be it for sales, marketing, or juggling workflows—it’s clear that both ActiveCampaign and HubSpot are more than capable. It’s kind of like going to a buffet: you’re bound to fill your plate with something good, even if that mac and cheese looks a bit different than mom used to make. Of course, there are spots where one might have the upper hand over the other, so let’s break it down a bit further and see what might suit us best.

The choice ultimately boils down to preferences and necessities, much like picking a favorite pizza topping. Whether you lean toward spicy pepperoni or classic margherita, both offer delicious options.

With everything from email marketing to lead scoring, these platforms present robust features that can cater to most business needs. So while each might have a few unique bells and whistles, at the core, they both aim to help us get the job done more efficiently—without breaking a sweat.

Much like having a supportive friend during a tough workout, having the right CRM can make all the difference in maintaining motivation and achieving those goals. By understanding what each platform brings to the table, we set ourselves up for success, no matter which one we choose.

So what’ll it be: the preferred choice often boils down to specific business goals and personal preferences, but don’t forget to weigh in how flexible each system can be to adapt to our ever-changing needs!

Now we are going to talk about why the dashboards of HubSpot and ActiveCampaign stand out in their own unique ways. Both platforms are a treat for those who appreciate a well-organized workspace, but they each bring their own flair to the table.

Dashboard Showdown: HubSpot vs. ActiveCampaign

Let’s be honest: everyone likes a clean and user-friendly dashboard. When starting with ActiveCampaign, it’s like walking into a cozy coffee shop. The layout is simple and inviting. Right after logging in, users find a checklist to guide them through common tasks like automating data collection or building pipelines. It's like someone has handed us a roadmap for a treasure hunt—just without the pirates.

Customizing ActiveCampaign's dashboard? A breeze! Dragging and dropping widgets feels almost cathartic. Remember that time we reorganized our entire room and found an old snack pack in the back of a drawer? That sense of discovery and relief is similar to what ActiveCampaign offers. It's straightforward and encourages users to make it their own.

Now, don’t discount HubSpot's dashboard. It also rolls out the red carpet for newcomers. Upon logging in, users get a clear path to set up contacts and sync inboxes, much like a new kid in school nervously finding their first class. Sure, it lacks a centralized homepage like ActiveCampaign. But bookmarks to favorite sections like leads and reports are the perfect little shortcuts for our busy lives.

HubSpot really shines with the customization features. You can not only drag and drop reports but also create custom reports on the spot! After all, haven’t we all been in those meetings when an impromptu report is requested? HubSpot saves the day with its flexibility. Whether we want to resize a report or whip up a new one faster than making a cup of instant coffee, it’s got us covered.

Feature	ActiveCampaign	HubSpot
Initial User Experience	Clean prompts and checklist	Guided setup with clear paths
Customization	Drag-and-drop simplicity	Custom reports and templates
Bookmarking	Centralized homely feel	Built-in bookmarking
Flexibility	Easy adjustments	Instant event creation

In summary, while we can appreciate the inviting atmosphere of ActiveCampaign's dashboard, HubSpot makes sure we’re ready for whatever data demands come our way. So, which dashboard suits our needs best? Well, that depends on whether we prefer a cozy café vibe or a highly efficient training ground. It's a personal flavor—we can’t go wrong either way!

Now we're going to talk about how reporting can be a breeze with HubSpot, while also giving ActiveCampaign a fair nod. We've all been there, staring at a data mess that looks like someone tried to assemble an IKEA shelf without instructions. Let's make sense of this jungle.

Streamlined Reporting with HubSpot

When it comes to reporting, both ActiveCampaign and HubSpot have their merits. Ever tried piecing together reports in ActiveCampaign? You can dive into everything from automation performance to email opens and even your sales funnels. It's like being a wizard, conjuring up data from thin air—minus the pointy hat.

• Automation performance
• Contact tags
• Chat conversations
• Email opens
• Deal conversions

One standout feature is the Marketing Revenue report. This little gem does the math for you, showing how much bang you’re getting for your marketing buck. Just like finding a $20 bill in an old jacket, it gives a real boost to your spirits.

But wait, let’s not forget HubSpot’s reporting prowess. The custom report builder is like that friend who can throw together a delicious meal from random fridge items. Seriously, you can whip up reports from different objects—contacts, companies, deals—the whole shebang. It’s incredibly user-friendly, almost like it’s designed for those of us who still need help with microwave instructions!

• View customer journeys
• Review conversion and revenue attributions
• Monitor funnels
• Create custom reports with a drag-and-drop builder

Honestly, calling it customizable is selling it short. HubSpot might as well have called it “Build-a-Report Workshop.” You can generate tables, bar graphs, pie charts, and every other chart permutation that would make a mathematician weep tears of joy.

Once you’ve crafted the perfect report, you can send it to your treasured dashboards. HubSpot’s integration is seamless; like your favorite pair of sweatpants, it just fits. Reporting is smooth and effortless, making the whole process feel less like pulling teeth and more like a Sunday morning stroll.

At the end of the day, when it comes to reporting functionality, HubSpot takes the cake—and let’s be honest, that cake is deliciously easy to digest.

Next, we're going to chat about some nifty features both ActiveCampaign and HubSpot bring to the table for managing sales pipelines. Spoiler alert: each has its quirks!

Sales Pipeline Management Tools Comparison

When it's time to track those elusive sales flows, these two CRMs step up their game in unique ways. ActiveCampaign’s pipeline is smoother than a well-buttered pancake. Its layout feels like you've got your favorite playlist rolling in the background as you customize at will. You begin with default stages that resemble a friendly Kanban board: "To Contact," "In Contact," and "Follow Up." Sounds like a game plan, right? But here's where it gets even better. Imagine dragging and dropping your stages like rearranging your living room furniture for that perfect vibe. You can even assign roles like “Decision Maker” to teammates. Pretty handy, especially when you need someone to step up like a superhero. Plus, you can tweak things on the fly without having to run around like a headless chicken! With ActiveCampaign, you can adjust deals, add new contacts, and change colors like you're picking paint for your new office space. Fancy a chart to see how your deals are performing? It's right there!

Now, hopping over to HubSpot. Picture it as the overly organized sibling—great functionality but slightly uptight about the process. Sure, it offers a similar experience in terms of pipeline design. However, switching activities related to deals requires a separate page, and that feels a tad clunky, doesn't it? Yet, HubSpot shines with its automation features, allowing you to connect workflows. This could certainly make life easier, especially during those hectic sales weeks—who remembers those?! And let’s not forget HubSpot's cool addition, Breeze Intelligence, which sounds like a superhero sidekick. It enriches your data automatically, helping to figure out which prospects are genuinely interested in your offerings based on their website visits. Talk about reading the room!

Here's a quick rundown of features that might aid our decision-making:

• ActiveCampaign: Unlimited pipelines, intuitive interface, easy edits on the go
• HubSpot: Limited pipelines based on plan, powerful data enrichment, robust automation potential

However, just a head's up: while the perks of ActiveCampaign are appealing, HubSpot’s Breeze Intelligence can feel like you're lifting weights while everyone else is on a treadmill—it definitely gives you an edge. But, if unlimited pipelines are your heart's desire, ActiveCampaign might be your ride-or-die. Each platform has its shining moments but also their little quirks. Who doesn’t love a good rivalry?

Now we're going to chat about automations and how they stack up between ActiveCampaign and HubSpot. This is something that many marketers and small businesses wrestle with, like trying to fold a fitted sheet—it's never as simple as it looks! Let's break it down and add a sprinkle of humor while we’re at it.

Comparing Automation Tools: ActiveCampaign vs. HubSpot

ActiveCampaign’s automation is like an open book—easy to read, and not a single confusing plot twist in sight. Imagine someone handing you a cheat sheet when you first dive in. There’s this nifty introductory demo that feels like a quick coffee chat. It guides you through automation "recipes," which cover everything from tagging your most engaged contacts to sending those gentle nudges for abandoned carts or enticing post-purchase offers.

We’ve all been there—those late-night binge-shopping moments where you fill your cart and then suddenly forget what you were doing. Well, the abandoned cart reminders are like lifebuoys for those lost sales. ActiveCampaign’s workflows let you slot everything into pre-set pipelines seamlessly. It’s like lining up your favorite snacks before movie night—you just want everything in its place!

Once you’re in the automation builder, it feels like playing with Lego blocks. You can drag and drop triggers as if you’re building the next architectural wonder. If you’re scratching your head thinking, “Where does this action go?” worry not! A quick search option rescues you. And for those who feel like they’d rather whisper sweet nothings to a chatbot than figure it out themselves, there’s even an AI Builder that takes your commands in plain language. Talk about a savvy assistant!

On the flip side, let’s sashay over to HubSpot. Like that overly organized friend who manages to have everything in labeled folders, HubSpot eases you into workflow automation too. You get guided through the setup, and they offer a treasure trove of workflow ideas and templates to kickstart your creativity as you sip your morning coffee.

However, HubSpot has a bit more structure going on. It neatly separates automation features into categories like Workflows, Sequences, Chatflows, and Surveys. It’s like having a well-organized toolbox—everything you need is right there instead of diving into a mountain of third-party apps, which can sometimes feel like stepping into a chaotic room filled with all your old junk.

• Workflows: General automation processes.
• Sequences: Timed emails for follow-ups.
• Chatflows: Conversational interfaces for immediate engagement.
• Surveys: Gathering insights directly from your customers.

HubSpot’s automation is a bit more rigid but still gets the job done. If you’re feeling fancy and take the plunge with the Operations Hub, you can even incorporate HTML and webhook triggers for that extra pinch of customization. Plus, there's a new beta feature called journeys that allows for multi-stage marketing automations—all laid out for you like a clear road map. Just imagine the potential!

In our experience, we’ve found that while both tools are effective, ActiveCampaign often feels a tad easier to use for newcomers. But in truth, you can achieve pretty similar outcomes with both. So, if you’re wondering which one to face forward with, consider your comfort level and the specific features that tickle your fancy!

Now we are going to talk about the app integration landscape, specifically looking at HubSpot and ActiveCampaign. Buckle up, because we’re diving into the details of what these two have to offer.

Exploring App Integrations: HubSpot vs. ActiveCampaign

Let’s get straight to it! HubSpot has become something of an app integration jackpot, boasting nearly 2,000 integrations to its name. It's kind of like being at a buffet where everything looks delicious, and then some. ActiveCampaign, don’t feel too bad; with around 1,000 integrations, you still have a decent selection, but it’s like being at a smaller food truck festival when you were hoping for a sprawling county fair. Now, both platforms offer user-friendly marketplaces, making it simple to browse and implement the integrations. From our experience, it’s pretty smooth sailing getting your tools to play nice together.

Feature	HubSpot	ActiveCampaign
Total Integrations	2,000	1,000
Marketplaces	Yes	Yes
Ease of Use	High	High
Zapier Compatibility	Yes	Yes

Both HubSpot and ActiveCampaign also connect to Zapier. In case you haven't heard of it, Zapier is like that helpful friend who knows a guy who knows a guy. They broaden your integration options significantly, allowing you to create a system that automates everything from tracking leads to setting reminders. With the flick of a button, you can sync your data across several platforms and finally achieve that impressive *automated workflow* level you’ve always dreamed of.

If you're curious to learn more, check out how to automate business processes in HubSpot or discover the wonders of automating ActiveCampaign. And who wouldn’t want to save a bit of time for more interesting things, like binge-watching your favorite series or pretending to be productive while scrolling social media?

• HubSpot's app marketplace: Almost endless choices.
• ActiveCampaign’s offerings: Solid, but fewer.
• Zapier: The secret sauce for enhanced connectivity.

So, whether you're drowning in integration options with HubSpot or browsing the more quaint stalls of ActiveCampaign, remember: it’s all about what fits your unique needs and preferences. Happy integrating!

Now we are going to talk about some content management system (CMS) insights, particularly focusing on HubSpot and its growing capabilities compared to ActiveCampaign.

Why HubSpot's CMS Stands Out More

For those already comfy in their CMS chair, this might not tickle your fancy. But in a nutshell, both ActiveCampaign and HubSpot are stepping up their CMS games as integrated solutions in sales and marketing. So, what's the scoop with ActiveCampaign? It sports a snazzy drag-and-drop editor that allows users to whip up inline forms, floating bars, and even customize webpages without breaking a sweat. But here’s where it gets interesting:

• Forms and pages can quickly convert visitors into leads.
• You can track analytics that keep you in the know about your audience.
• Automation triggers that seamlessly tie your content into workflows.

Overall, the form-building features are like a trusty Swiss Army knife; they do the job without many frills. On the flip side, HubSpot’s CMS has the flair of a rock star at a talent show. It's not just about forms and landing pages; it's like getting the whole package at a buffet. You can manage blogs, handle social media accounts, run ad campaigns, and get nifty SEO pointers. One fun aspect to consider is HubSpot's integrated AI. Imagine having a friend who’s a wordsmith; it can generate entire posts, tweak paragraphs, and whip up catchy headlines!

There was this time we tried it out—wrote a blog post while half watching a football game. Surprisingly, the AI didn’t spill the nachos! But before anyone dives in headfirst, it’s essential to recognize that HubSpot’s features are sometimes gated behind pricier subscriptions, such as the Professional Content Hub. Think of it like a VIP lounge that requires a cover charge. Of course, if you're flying solo without an existing CMS, HubSpot might be your new best friend. It's not as fully loaded as high-end solutions, especially if you're pinching pennies, but it's certainly head and shoulders above what ActiveCampaign offers its users.

So, whether you're a seasoned pro or fresh onto the scene, it’s worth keeping an eye on what both platforms bring to the table—or should we say buffet? As we cruise through this digital landscape, having reliable tools stands out more than ever.

Now we are going to talk about why ActiveCampaign edges out HubSpot when it comes to getting emails into the inboxes they’re meant to be in.

Why ActiveCampaign Trumps HubSpot in Email Deliverability

Both HubSpot and ActiveCampaign strut their stuff as solid CRM options, but they don’t drop the ball when it comes to email marketing either. While HubSpot offers the Marketing Hub through its Sales Hub Starter, ActiveCampaign seems to have that email magic in its pocket.

Take the day we decided to try setting up a custom campaign. We chose an autoresponder, and honestly, it felt like painting on a blank canvas. With features like advanced personalization, segmentation, and conditional content, creating emails became a breeze. Honestly, we felt like artists rather than marketers.

• Autoresponders
• Custom sequences
• Scheduled posts
• A/B testing galore

As we got into the design phase, dragging elements onto the canvas was oddly satisfying. The templates were striking yet easy to customize. Even for someone like us, who can easily get lost in HTML, it allowed for a touch of creativity, or as some might say, “a sprinkle of fancy.” Plus, the built-in generative AI felt like having a little helper by our side. Remember when Google Analytics integration took a whole day back in the dark ages? Yeah, that’s not happening here.

HubSpot’s email options also have a strong showing, but we found its builder more user-friendly for creating that sleek, responsive design. Turn every email into an A/B test? Heck yes! HubSpot’s AI makes it easy to rewrite texts, which is essential when you've accidentally written “doughnut” instead of “do not.” 🚫🍩

When we look at overall functionality, email marketing is just one of HubSpot's feathers in its cap, while for ActiveCampaign, it feels like their prime directive. If someone were to ask us which platform excels in getting emails into the right inboxes, we'd have to point to ActiveCampaign. They boast a stunning deliverability rate of 94.2%, compared to HubSpot’s 77.7%. Though, don’t take those numbers to the bank just yet; we know they can change like the weather! 🌦️

In the great email marketing showdown, regardless of which platform you lean towards, it’s evident that ActiveCampaign pulls ahead when it comes to deliverability. Now that’s something to cheer about!

Now we are going to discuss the intriguing differences between ActiveCampaign and HubSpot regarding their support and onboarding features.

More Assistance and Onboarding Benefits with ActiveCampaign Compared to HubSpot

When we fork over our hard-earned cash for a service, we all love a little extra sweetness, right? ActiveCampaign knows how to sweeten the deal, offering support perks that could make anyone raise an eyebrow, or at least nod in approval.

For those who are less Picasso and more stick-figure artist, ActiveCampaign provides a complimentary design service across all plans. This means one can transform a basic email template into something that doesn’t scream “I made this in two minutes!” If you’re on the Plus plan or higher, there’s even a landing page design service that gives users a sleek, personalized landing page faster than you can brew your morning coffee. And for all the big shots on the Enterprise plan, premium design service is thrown in as an added bonus—imagine the possibilities!

They even host in-person assets like Study Hall workshops. Now, unless you live near an active city, that offer might feel like a carrot just out of reach, but hey, it’s the thought that counts, right?

One of the biggest draws has to be their data migration service, which is complimentary at every pricing tier. Switching from another CRM? No problem! ActiveCampaign handles importing contacts, custom fields, forms, landing pages, and even the nitty-gritty of workflow translation—all while we sit back with our coffee, likely wondering why we didn’t switch sooner.

Feature	ActiveCampaign	HubSpot
Design Services	Free for all plans	$250 for email templates
Landing Page Design	Available on Plus and higher	Not included
Data Migration	Free	$500
Workshops	In-Person (location-based)	Online Resources

On the other hand, while HubSpot doesn’t trail too far behind—boasting a wealth of educational resources and solid email and chat support—there are a few catches. If we want that golden phone support, we’ve got to step up to the Professional level, and even then, it carries a price tag. Their data migration service? A hefty $500—ouch! That’s like throwing down the cash for a fancy dinner for two!

So, for those who prioritize professional support and onboarding—and don't mind splurging to get their accounts shipshape—both platforms deliver in their own unique styles. However, in the end, it seems ActiveCampaign bundles support more effectively into their offering, making it feel like a home-cooked meal compared to HubSpot’s gourmet dining experience.

Now we are going to talk about comparing the unique features of AI in two leading marketing platforms that shape our daily tasks.

AI Innovations in Popular Marketing Platforms

We all know that marketing teams love a good toolbox, right? It’s almost like a kid in a candy store—so many options to make life easier! So, who’s stuffing their toolkit with the latest gadgets? Well, if we’re honest, it’s a toss-up. HubSpot seems to be parading around with all the shiny toys, while ActiveCampaign is sneaking up with some impressive gear of its own.

ActiveCampaign has this cool AI brand kit builder that feels like it was sprinkled with a bit of magic. Sure, it might not have all the bells and whistles of HubSpot’s extensive features, but it packs a punch with clever features like an AI-optimized calendar and even a campaign reporting copilot. Imagine rolling out a marketing campaign with just a few words— ActiveCampaign’s AI Campaign Builder does just that. You toss it a URL, and boom—campaign! If only we could get that kind of response from our coffee makers in the morning!

The ultimate kicker? With ActiveCampaign's Predictive Content, they’ll whip up multiple email drafts and pick the best one based on how recipients typically click. Just think about it—no more guesswork, folks! Plus, let’s not forget that it even does a little writing for you. Talk about a writing buddy you don’t have to share pizza with!

Now, as for HubSpot, they’re all about gracing the stage with a full-on generative AI orchestra. It’s like they threw a free-for-all concert where you can create a blog post or even a webpage out of thin air. You know you’re in for a wild ride when you hear about HubSpot’s Breeze feature set. If you're a writer who prefers hands-on crafting instead of watching the AI do the heavy lifting, HubSpot has you covered. You can simply highlight what you’ve written and let HubSpot’s AI do some serious rephrasing magic with just a click. Move over, Shakespeare!

This is pure gold for teams managing their email marketing workflows. In the name of efficiency, let’s look at what they can do:

• Instantly generate copy for drip campaigns.
• Create engaging split-test iterations.
• Adjust tone for different audience segments.
• Optimize text to increase performance.

HubSpot doesn’t stop there! With the Breeze Copilot, you're getting an AI assistant that’s got your back, especially when it connects to your CRM data. It can summarize contact records, help with lead prospecting, and even assist in content creation. Seriously, it feels like your own personal assistant who never needs a day off!

To spice things up further, there’s Breeze Intelligence for automating CRM data enrichment. And don’t forget about Breeze Agents for streamlining workflows. It’s really all about making our lives easier, isn’t it?

Now we are going to talk about the delightful showdown between two heavyweights in the CRM ring: ActiveCampaign and HubSpot. Choosing one can feel like picking a favorite child—so let’s break it down.

ActiveCampaign vs. HubSpot: Which One Fits Your Needs?

• Opt for ActiveCampaign if: Your business thrives on email. With its higher deliverability rates, user-friendly email automation, and wallet-friendly pricing, it’s like a warm hug on a chilly day.

• Pick HubSpot if: You desire a all-in-one CRM that scales as you grow. It’s a treasure chest filled with features, customization options, and integrations that will make your head spin (in a good way).

When it comes to picking between these two, it’s a bit like deciding on pizza toppings: everyone has their favorite! A great idea is to give both platforms a whirl. Signing up for trials is as easy as pie—and who doesn’t love pie?

Take each one for a spin: check out how they handle contact management, automate workflows, create pipelines, whip up email templates, and play with AI tools. Don’t forget to peek at their app marketplaces too. You definitely want to ensure they integrate with the tools that you rely on daily. And if you’re feeling fancy, you can use Zapier to supercharge your automation, making your workflows smoother than a jazz saxophonist on a Sunday afternoon.

In the end, choosing between ActiveCampaign and HubSpot doesn’t have to be a headache-inducing decision. Picture it as a friendly toss-up (with slightly less at stake than your fantasy football team). So go ahead, give them a test drive and see which interface makes your heart skip a beat.

Just remember, whether you’re stacking features like a Jenga tower or eating your cake slice by slice, both paths lead to success. And hey, who doesn’t love having options? After all, in the CRM world, it’s all about finding *the* right fit for your unique business needs!

Now we are going to talk about some common questions surrounding two popular business platforms—ActiveCampaign and HubSpot. Think of this as the ‘coffee chat’ between your business needs and these tools, where we spill the beans on all the essentials.

ActiveCampaign and HubSpot: Your Queries Answered

Can HubSpot work with ActiveCampaign?

Absolutely! If you’re using specific tools from HubSpot, you’ll be pleased to know they play nice with ActiveCampaign thanks to their app marketplace. Now, while HubSpot doesn’t officially list itself in ActiveCampaign’s app lineup, you can always connect the dots using good ol’ Zapier. Think of it as the trusty bridge for integrating software—it’s like the duct tape of tech!

What sets ActiveCampaign apart from HubSpot?

Both of these platforms are like having a Swiss Army knife for business processes, but they cater to slightly different needs. HubSpot is like that overly ambitious friend who has a million things going on—lots of features packed into one suite. ActiveCampaign, on the other hand, focuses heavily on CRM capabilities that measure up strongly when it comes to email marketing. It’s like choosing between a multi-course meal or a gourmet burger; both fill you up but in different ways.

Can we use ActiveCampaign as a CRM?

Definitely! Imagine having a personal assistant for your marketing—ActiveCampaign has you covered. Every plan includes a Marketing CRM, and you can take it up a notch with premium upgrades. Need pipeline management? Check! Want some snazzy integrations? Yes, please! It’s got all the bells and whistles, much like Christmas but without the fruitcake.

What does ActiveCampaign shine at?

ActiveCampaign is like the star of the email marketing show. It’s brilliant for nurturing leads, tracking email analytics, crafting lead-capture content, and automating those sales nightmares. Just ask anyone who’s tried building a workflow manually; they might need a hug afterwards! Here are some key high-fives for ActiveCampaign:

• Email Automation: It’s like having a coffee maker that brews itself.
• Lead Management: Organizes your leads with a precision that makes Marie Kondo proud.
• Analytics: Tracks your email performance so you know what’s working—and what’s down the drain.

Related resources:

• The best marketing automation software

• Discovering the best HubSpot alternatives

• MailerLite vs. ActiveCampaign: A comparison

• The top competitors to ActiveCampaign

• HubSpot vs. Marketo: Which one suits you?

This article first waltzed onto the scene in January 2023 and received some hip updates in May 2025, thanks to contributions from Dylan Reber.

Conclusion

In wrapping things up, both ActiveCampaign and HubSpot bring distinct flavors to the table. Depending on your business style—be it the robust features of HubSpot or ActiveCampaign's streamlined automation—you’ll surely find a fit that resonates with your needs. Remember, one isn’t necessarily better than the other; they’re just different, like chocolate and vanilla ice cream. So, whether you’re polishing up your email campaigns or seeking a comprehensive CRM, take your time exploring both. Who knows? You might fall in love with one of them, or at least have a good laugh (I did).

FAQ

• Can HubSpot work with ActiveCampaign?
  Absolutely! If you’re using specific tools from HubSpot, you’ll be pleased to know they play nice with ActiveCampaign thanks to their app marketplace. You can also connect them using Zapier.
• What sets ActiveCampaign apart from HubSpot?
  Both platforms are like having a Swiss Army knife for business processes, but HubSpot boasts more features packed into one suite, while ActiveCampaign focuses heavily on CRM capabilities and excels in email marketing.
• Can we use ActiveCampaign as a CRM?
  Definitely! ActiveCampaign includes a Marketing CRM in every plan, with options for premium upgrades and features like pipeline management and integrations.
• What does ActiveCampaign shine at?
  ActiveCampaign is renowned for its email automation, effective lead management, and detailed analytics that track email performance.
• How does HubSpot’s CMS compare to ActiveCampaign?
  HubSpot’s CMS is more robust and offers features such as blog management and social media integration, while ActiveCampaign has a simpler drag-and-drop editor focused on forms and landing pages.
• Which platform offers better email deliverability?
  ActiveCampaign has a higher deliverability rate at 94.2%, compared to HubSpot’s rate of 77.7%.
• What kind of support does ActiveCampaign provide?
  ActiveCampaign offers complimentary design services and data migration across all plans, making it stand out in terms of support and onboarding benefits.
• How many app integrations do HubSpot and ActiveCampaign offer?
  HubSpot has nearly 2,000 integrations, while ActiveCampaign offers around 1,000 integrations.
• What are HubSpot’s automation features like?
  HubSpot provides structured automation options including Workflows, Sequences, and Chatflows, but may feel a bit more rigid compared to ActiveCampaign’s user-friendly design.
• What is the pricing structure for ActiveCampaign and HubSpot?
  ActiveCampaign's pricing is contact-based, starting at $39/month for 2,500 contacts, while HubSpot's pricing scales per user, which can add up depending on the features used.